Recent Posts
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Is Storytelling the Answer?
By Associate Professor of Communication, Rebecca Gill, Ph.D There is no doubt that storytelling has become the latest tool deemed crucial to an entrepreneur’s toolkit. Articles emphasizing the value of storytelling are frequent in Forbes, Entrepreneur, INC., and countless blog posts across the Internet. […]
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The 4 Tragic Mistakes that First Time Entrepreneurs Make and How to Avoid Them
By Executive Director, Dan Cohen, Ph.D It is said that “experience is the best teacher” and that anytime you embark on a new experience you are bound to make mistakes and learn from them along the way. My experience in teaching and mentoring entrepreneurs over […]
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How to Reach and Connect with Your Target Market
By Jennifer Bennett, Communication and Program Director for the Center for Entrepreneurship When you hear the name Planet Fitness you immediately think of the brand. Planet Fitness understands the saying, “You can’t be everything to everyone.” And because of it, you know exactly who they are, and you also […]
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Understanding the Entrepreneurial Mindset
By Executive Director, Dan Cohen (Note: This is a blog, and not an academic paper. If this topic interests you, please read Cognitive mechanisms in entrepreneurship: Why and when entrepreneurs think differently than other people, by Robert A. Baron. This post draws heavily on that […]
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“Be a horse, not a unicorn.”
Although this might seem like strange advice to give a young entrepreneur only months into his journey of building a business, this is the essence of the feedback I received from Dan Cohen, Executive Director of the Center for Entrepreneurship and Professor Greg Pool. With […]