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Is Storytelling the Answer?

Is Storytelling the Answer?

  By Associate Professor of Communication, Rebecca Gill, Ph.D There is no doubt that storytelling has become the latest tool deemed crucial to an entrepreneur’s toolkit. Articles emphasizing the value of storytelling are frequent in Forbes, Entrepreneur, INC., and countless blog posts across the Internet. […]

Categories: Blog, Entrepreneurship


How to Reach and Connect with Your Target Market

Launch a Venture with Startup Lab | All the tools you need to launch!

By Jennifer Bennett, Communication and Program Director for the Center for Entrepreneurship When you hear the name Planet Fitness you immediately think of the brand. Planet Fitness understands the saying, “You can’t be everything to everyone.” And because of it, you know exactly who they are, and you also […]


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