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Is Storytelling the Answer?

Is Storytelling the Answer?

  By Associate Professor of Communication, Rebecca Gill, Ph.D There is no doubt that storytelling has become the latest tool deemed crucial to an entrepreneur’s toolkit. Articles emphasizing the value of storytelling are frequent in Forbes, Entrepreneur, INC., and countless blog posts across the Internet. […]

Categories: Blog, Entrepreneurship


How to Reach and Connect with Your Target Market

Launch a Venture with Startup Lab | All the tools you need to launch!

By Jennifer Bennett, Communication and Program Director for the Center for Entrepreneurship When you hear the name Planet Fitness you immediately think of the brand. Planet Fitness understands the saying, “You can’t be everything to everyone.” And because of it, you know exactly who they are, and you also […]


Understanding the Entrepreneurial Mindset

Entrepreneurial Mindset

By Executive Director, Dan Cohen (Note: This is a blog, and not an academic paper. If this topic interests you, please read Cognitive mechanisms in entrepreneurship: Why and when entrepreneurs think differently than other people, by Robert A. Baron. This post draws heavily on that […]

Categories: Blog


5 Tips on How to Avoid Feeling Overwhelmed as an Entrepreneur

Written by Susan Barrett, Administrative Coordinator for the Center for Entrepreneurship There are certain times when we all face stress and pressure in our lives. Sometimes it’s a regular daily hassle, such as having the alarm go off for an early class when you feel […]

Categories: Blog


Mobile Apps and Entrepreneurship – A View from The Trenches

Written by Paúl Pauca, Ph.D, Faculty Director Back in 2010, three students and I decided to publish an app in Apple’s Appstore that turned the recently released iPad into an augmentative and alternative communication (AAC) device for people with speech and communication disabilities. The app […]

Categories: Blog


8 Creative Ways Startups Can Use Instagram

As a student entrepreneur, you have a lot on your plate. Not only are you juggling classes and extra-curricular activities, but you’re also working hard to launch your startup. One of the key components in launching a startup includes creating a social media presence that […]

Categories: Blog


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