Alex Smereczniak (’14)

Major/Minor: Finance Major / Entrepreneurship Minor

Company: 2ULaundry

Alex Smereczniak is the co-founder and CEO of Charlotte-based startup, 2ULaundry, which Alex launched with co-founder, Dan D’Aquisto in January of 2016. Alex earned a BS in Finance from Wake Forest University and successfully ran and sold another laundry business prior to moving to Charlotte and joining EY as a financial services consultant. He is a high-performing, strategic-thinking professional with more than four years’ experience in business development and five years of experience in buying, managing, and selling startup companies. He is experienced with strategic relationship building, and has exceptional writing, presenting, and interpersonal communication skills. He is adept at assessing needs, generating options, and advising solutions in collaboration with clients and stakeholders. Alex has prior experience with running his own business and managing projects from the requirements gathering/need identification phase through to completion.

On becoming a successful entrepreneur:

That corporate job will honestly always be there, money can always be made, but the best time to start a company will always be right now.

On success after college:

Work as hard as you possibly can and learn as much as you possibly can. You should be selfish in your 20s, focus on yourself now, focus on others later.

How to get the most out of Wake Forest University and the Center for Entrepreneurship:

Lean in and reach out thoughtfully to those that you think might be able to help you.

Book recommendations:

Zero to One and The Hard Thing About Hard Things. Both quick reads that really summarize the startup journey you might be going through or soon going through.

What are some of your favorite “tools” you use consistently as an entrepreneur and why?

My calendar, mixmax.com, excel, linkedin, and grow.com.