The ESE Minor

Required Courses for Entrepreneurship and Social Enterprise

ESE100. Creativity and Innovation. (3h)

Interactive seminar introduces students to readings and processes from various disciplines that elucidate the interdisciplinary nature of creativity and enable students to create conditions that stimulate it. Projects and assignments are designed to encourage a “critical creativity” that challenges participants through inquiry, multi-faceted exploration and strategic development. Topics examined through writing and design assignments, group projects, and discussions include consciousness, receptivity, risk, ethics, self agency, and social engagement with the express objective of fostering creative potential and its application in all areas of experience.

• Click here for the Spring 2009 Syllabus (Detter).
  
• Click here for the Spring 2009 Reading List (Detter).
• Click here for the Spring 2008 Syllabus (Detter). 
• Click here for the Spring 2008 Reading List (Detter).
• Click here for the Spring 2008 Syllabus (Finn).
• Click here for the Fall 2007 Syllabus (Finn).
• Click here for the Spring 2006 Syllabus (Book).
  

ESE101. Foundations of Entrepreneurship. (3h)
Addresses the challenges of creating and sustaining organizations in today’s global environment. Provides an overview of the role and importance of entrepreneurship in the global economy and in society. Examines how individuals use entrepreneurial skills to craft innovative responses to societal needs. Also listed as BEM 113. (BEM 113 does not count towards the Calloway major.)

• Click here for the Fall 2009 syllabus (Gatewood).
  
• Click here for the Fall 2009 syllabus (Varner).
  
• Click here for the Spring 2009 syllabus (Jackson).
  
• Click here for the Spring 2008 syllabus (Varner).
• Click here for the Spring 2008 syllabus (King).
• Click here for the Fall 2007 syllabus (Varner).
• Click here for the Spring 2006 syllabus (Varner).

ESE350. Internships in Entrepreneurial Studies. (3h)
Offers students the opportunity to apply knowledge in an entrepreneurial for-profit or not-for-profit environment. Requirements will include a course journal and comprehensive report that showcase the student’s specific achievements and analyze the quality of the experience. P—POI.
OR
ESE 391: Independent Study in Entrepreneurship. (3h) An independent project involving entrepreneurship or social enterprise carried out under the supervision of a faculty member. P—POI.

Electives for Entrepreneurship and Social Enterprise Minor

Additional elective courses may have been approved since publication of the Bulletin. The program director maintains a complete list of all approved elective courses.

ESE110. Financial Knowledge for the Entrepreneur. (1.5h) This course will provide students with basic financial literacy and will explore the role of financial analysis in making entrepreneurial business decisions. Students will learn how to read and prepare basic financial statements, determine capital needs, and evaluate various financing alternatives. The course will utilize case studies, lectures, and projects to examine topics of financial analysis and planning.

• Click here for the Fall 2009 Syllabus (Knauss).
  
• Click here for the Fall 2008 Syllabus (Knauss).
• Click here for the Fall 2007 Syllabus (Varner).

ESE111. Marketing Knowledge for the Entrepreneur. (1.5h) This course investigates how entrepreneurial organizations can use marketing to build brands and develop relationships with customers. The course includes a brief introduction to marketing research; segmentation, targeting, and positioning; marketing mix strategies; branding; consumer behavior; and marketing communication. Students will become familiar with key marketing terminology and will explore marketing strategies and tactics through case studies, lectures, and projects. Students may not receive credit for both BEM 221 Principles of Marketing and ESE 111.

• Click here for the Spring 2008 syllabus (ESE 304, Fly).
  
• Click here for the Spring 2009 syllabus (Fly).

ESE115. New Venture Planning. (1.5h) Explores how entrepreneurial ventures are formed, specifically in the early stages as commercially viable ideas are transformed into venture plans. Students explore idea generation, innovation, behaviors of entrepreneurs, the venture creation process, feasibility analysis, and venture planning; and they write a venture plan for an existing idea or for a new opportunity they wish to analyze and pursue. P-ESE101: BEM113 or BEM377; or POI. 

• Click here for the Fall 2008 syllabus (Clarkson).
• Click here for the Fall 2007 syllabus (King).
• Click here for the Spring 2007 syllabus (King/Varner).
  

ESE203. Introduction to Professional Writing. (3h) Hands-on course to sharpen writing skills for a variety of purposes: Internet content, business documents, public relations, advertising/marketing tools, etc. Students will produce a fully operating model for business writing for a local organization. Also listed as JOU 283. P-JOU270 or POI.

• Click here for the Spring 2008 syllabus (Niepold).
• Click here for the Spring 2007 syllabus (Niepold).
  

ESE310. Arts Entrepreneurship. (3h) Introduces students to entrepreneurial processes and practices in the visual arts, theater, dance, music, and creative writing. The seminar format includes encounters with arts entrepreneurs, investigation of case studies, and research in new and evolving models for creative application of entrepreneurial practices in the arts.

• Click here for the Spring 2009 Syllabus (Book/Carrasco/Detter).
• Click here for the Spring 2009 Reading List (Book/Carrasco/Detter). 
• Click here for the Spring 2008 Syllabus (Book/Carrasco/Carter/McCray).
• Click here for the Spring 2008 Calendar (Book/Carrasco/Carter/McCray).
• Click here for the Spring 2008 Reading List (Book/Carrasco/Carter/McCray).

ESE320. Social Entrepreneurship. (3h) Interdisciplinary seminar that introduces students to concepts of entrepreneurship with a focus on entrepreneurial activities that further the public good through the integration of core concepts of social and cultural values and ecological sustainability.

• Click here for the Spring 2006 syllabus (Skaar).
• Click here for the Spring 2009 syllabus (Skaar).
  

ESE325. Free Trade, Fair Trade: Independent Entrepreneurs in the Global Market. (3h) Field-based seminar compares the barriers to market participation experienced by independent entrepreneurs cross-culturally. Free trade policies are contrasted with fair trade practices, to determine why so many independent producers have trouble succeeding in a globalizing world. Also listed as ANT 301. (CD)

• Click here for the Fall 2007 syllabus (Simonelli).
• Click here for the Spring 2006 syllabus (Simonelli).
  

ESE330. Entrepreneurship for Scientists. (3h) Introduces the routes by which scientific discoveries and new technologies find their way to the marketplace. Covers ideation, determining market potential, business planning, intellectual property, entrepreneurship ethics, venture capital, and venture incubation.

ESE335. Renewable Energy Entrepreneurship: Science, Policy, and Economics. (4h) This team-taught course provides overviews of the most important renewable energy sources. Explores the science, policy and economic issues related to renewable energy and investigates the potential for new markets, new products, and new entrepreneurial opportunities in the marketplace. P-Junior standing and Div V requirements, or POI.

ESE301 - 306. Special Topics in Entrepreneurship. (1.5 - 3h).

Seminar and/or lecture courses in select topics related to entrepreneurship. May be repeated if course title differs.
Examples of special topics courses offered:

Venture Capital: From an Entrepreneur’s Perspective. (3h) This course will address the current investment and management trends in the venture capital industry from the perspective of the entrepreneur. Students will explore concepts related to venture capital, entrepreneurial finance, and business planning. In addition, the course will look at how venture capital investments are structured, how valuation issues are addressed, and how venture capitalists create value for entrepreneurs and start-up ventures. Founders of several venture-backed companies will share their experiences in class discussions.

• Click here for the Spring 2009 Syllabus (Knauss).
• Click here for the Spring 2008 Syllabus (Abraham/Varner).
• Click here for the Spring 2007 Syllabus (Abraham/Varner).

Values, Entrepreneurship and Environmental Sustainability. (1.5h) This course provides a means for students to examine the way we live and learn to see how values are embodied in everything: from everyday appliances to the design of transportation systems and cities. Students will learn about problems associated with environmental sustainability and how this may come into conflict with economic, cultural, and social values in Western and non-Western societies. Students will have opportunity to inquire into entrepreneurial possibilities for the redesign and production of new products and systems, among them, transportation systems.

• Click here for the Spring 2008 Syllabus (Kondepudi/Rapaport).

Religious Intolerance in the United States. (3h) This course examines how religious intolerance—from hate speech to media coverage to violent acts—has been a persistent theme in the history of the United States. In addition to various forms of religious intolerance, students will also analyze the perpetrators and victims of intolerance. Students will also consider how to combat religious intolerance through a venture project. A website that educates others about the historical and present reality of religious intolerance will be created.

• Click here for the Spring 2008 Syllabus (Neal).
  

Entrepreneurship in Art Education and Educational Outreach: Cuban Artist's Books and Prints Exhibition: 1985-2008. (3h) This course will explore entrepreneurship in arts education with a focus on the fabrication of an aesthetic and traveling didactic exhibition of Cuban artists' books and prints. The course will provide students the experience of going from concept to design to implementation of an artistic venture. Students learn about book art and print culture within the socio-cultural context of a specific period in Cuban history. Students create texts for curating statements, posters, signage, audio, and website materials. Students will study business concepts and issues including contracts, grants preparation, and management of the traveling exhibition. Students serve as liaisons between non-profit, educational, and cultural institutions to promote educational outreach and interdisciplinary cooperation. Students learn about entrepreneurship in art education and benefit not only the academic community, but also the greater community and Hispanic culture.

• Click here for the Fall 2008 Syllabus (Howe).

Presentation Skills: Promoting Your Product, Your Organization, Yourself. (1.5h) This course will provide students with knowledge and techniques for enhancing persuasive presentation skills in entrepreneurial settings. Specific applications include persuading investors to contribute capital and resources, convincing partners and employees to join a venture, and selling a product of service. Students will learn how to analyze customers and markets, develop appropriate materials and presentations, negotiate and handle objections, and close deals. The course will utilize case studies, lectures, projects, and videotaped role-playing to develop effective presentation skills.