By Allison Pennington, Communications Intern, Center for Innovation, Creativity, and Entrepreneurship
As any new entrepreneur will tell you, when you’re trying to turn an idea into a business model or working to develop a business plan for your start-up, it’s vital to learn from those who have been in your shoes. The Center for Innovation, Creativity, and Entrepreneurship sponsors an Entrepreneur-in-Residence who is responsible for advising and coaching student entrepreneurs in their endeavors. We are proud to welcome this year’s Entrepreneur-in-Residence, Greg Pool, to the ICE Program!
Greg received a BA in Economics from University of South Carolina Honors College and a JD from the Wake Forest School of Law, as well as an MBA from the Wake Forest School of Business. Greg, a self-proclaimed “serial entrepreneur,” has been involved with many start-ups and emerging organizations since he was a student.
In fact, Greg embarked upon his first entrepreneurial venture when he was only eight years old. His parents promised to pay him a nickel for each discarded can or bottle he collected from the woods along his house. He explained that his parents expected him to collect a few dozen cans and bottles, but Greg, a true entrepreneur, subcontracted the work to his little brother and other neighborhood kids, paying them a portion of his earnings. His pint-sized operation lasted for several weeks, until his parents found out and put a stop to it.
Greg’s first real ventures began in college when he ran several online marketing sites during a time when online marketing was brand new and exciting. Since college, Greg has taken on many leadership roles in various other start-ups and emerging organizations. He served as EVP of Merscom, a social gaming company sold as part of a roll-up to Playdom/Disney. He also co-founded Elephant Structures, an online metal building sales platform that he also sold a year later.
When asked what one piece of advice he would give to student entrepreneurs, given his experience in the field, Greg explained: “The faster you can get to the inflection point where you can declare either failure or success, the better your chances of reinforcing that success or mitigating that failure. In other words, plan on succeeding, but be willing to fail quickly if needed.”
We are excited to welcome Greg to the Innovation, Creativity, and Entrepreneurship program this year! To make an appointment to meet with Greg, click here. Greg will also be teaching a workshop entitled “How to Launch an App 101” on October 21. For more information about this workshop, click here.